Clearline Cleaning
Separate recurring domestic leads from commercial enquiries automatically.
A service website concept that helps a cleaning company explain its offer and collect the property details needed to quote efficiently.
The problem
Start with the friction, not the visual style.
Generic contact forms force cleaning teams to chase the same information repeatedly: property type, size, frequency, access, location and whether the enquiry is domestic or commercial.
Strategy
Design the customer journey before designing the pages.
Split domestic, end-of-tenancy and commercial intent early
Use conditional questions so customers only see fields relevant to their job
Explain recurring service value before showing the enquiry action
Route higher-value commercial enquiries into a dedicated follow-up path
What the build includes
A website plus the digital workflow around it.
Service architecture
Conditional quote form
Recurring-service pages
Commercial lead route
Local landing-page framework
Conversion tracking
Designed outcome
This is a concept study, so this section describes the intended operational outcome rather than claiming measured client results.
The designed outcome is less manual qualification and a cleaner handoff from website enquiry to quoting or scheduling.
Apply the thinking to your business